Royal Philips Electronics is expecting great things from Modem Media. Modem Media, which provides Internet strategies, will be a global partner for Web applications development and designer for two of Philips' major business divisions: Consumer Electronics (PCE) and Domestic Appliances and Personal Care (DAP).
Modem Media will create global B2C and B2B functionality with content management based on a common architecture. Philips will be able to provide its customers with localized product information, customized channel support for resellers and value added content to consumers in all local markets.
Modem Media's business-to-business creation is expected to make the consumer transactions of Philips' retail partners run more smoothly.