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MetaTV blends big-name technologies to create i-TV services for Ford

Tue, 01/16/2001 - 7:00pm
Karen Kessler-Tanaka

MetaTV and ad agency-extraordinaire J. Walter Thompson have put their talents together and created a TV-centric interactive platform for Ford Motor Company's website.

MetaTV capitalized on the back-end infrastructure of Ford's existing website and transformed its content into enhanced, TV-centric designs for the AT&T Digital Cable Network using the WorldGate headend systems.

Ford is hoping to extend brand awareness, collect consumer data and establish an early presence in the emerging i-TV arena. Prospective car buyers will get an interactive means of accessing product line information and requesting vehicle collateral.

The interactive offering was deployed in Waterloo and Cedar Falls, Iowa for more than 6,000 AT&T Digital Cable subscribers.

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