Now playing in select cities: "Video-on-Demand," brought to you by Blockbuster and Enron Broadband Services.
Couch potatoes and movie buffs in Seattle, Portland, Ore. and Salt Lake City will be the first broadband subscribers to rent movies directly from their televisions using the new on-demand service. To participate, however, customers must subscribe to a DSL service offered by one of Blockbuster's affiliates—ReFlex Communications or SwitchPoint Networks.
In July, Blockbuster inked a 20-year exclusive agreement with Enron to deliver video-on-demand programming via high-speed digital subscriber lines. The deal says Enron will stream the content and store it on servers, while Blockbuster will provide content and serve as the headend for the service. The service enables consumers to start, stop, pause, rewind and view movies on-demand.
The companies are meeting their self-imposed goal and will be offering the service by the end of this year. The duo is also teaming with Verizon Communications to conduct technical trials in New York City