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More on iTV

Thu, 11/02/2000 - 7:00pm
Karen Kessler-Tanaka

If you really don't enjoy AOL content, CYLO and ACTV have partnered to bring new services to CYLO subscribers. CYLO is a media strategy company. ACTV counts HyperTV, SpotOn and One to One TV and among its software-based products and services.

HyperTV offers a diverse range of content from different sources. Broadcast networks, cable programmers and advertisers can deliver Web content, Web-based advertising, e-commerce, chat and other Web features than can be synchronized to correspond with a live or pre-recorded program.

These are services for subs that pay more attention to the commercials than the programming. With SpotOn, subs can actually choose which commercials they want to see, and can use their remote to get more information on the advertised product or service. One To One lets subs shift between regular network programming and personal options.

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