Mixed Signals, Pearson place bets on interactive game shows
Speaking of interactivity, viewers will soon be able to interact with classic game shows "Family Feud" and "To Tell the Truth." Mixed Signals Technologies (MST) is partnering with Pearson Television to enable viewers in the U.S. to interact with current episodes and advertisements of the shows via any open-standard interactive set-top box.
Viewers will also be able to respond to ads without time-delay, allowing advertisers to track real-time viewer responses to the commercials aired during the shows. Pearson Television and MST will share in revenues created from the interactive advertising.
MST provides advanced interactive TV technologies, service and content development. The company previously launched interactive versions of "Jeopardy!" and "Wheel of Fortune.