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Football goes global

Tue, 10/24/2000 - 8:00pm
Karen Kessler-Tanaka

The National Football League, Fantastic Entertainment and GlobalMedia.com have formed an alliance to carry American football around the globe. Subscribers in yet to-be-announced markets will be able to watch NFL teams battle it out on their TVs, PCs or wireless device of any type with an IP connection.

There are no specific teams slated for viewing more than others.

"There are no favorites," Kathleen Carney, a spokesperson for Fantastic Entertainment, told CED. "All current NFL content will be delivered. From there it will depend on what the fan base is. If there is a huge fan base for one team, those fans could subscribe to more information on that team."

"We are not sure of the cost yet," said Carney. "It will be a subscription based model, and really depends on the carrier in the market and how many eyeballs they can deliver. It will be similar to subscribing to NFL Prime Ticket."

The American football invasion may be headed for the Asian/Pacific market. If so, translation has been built into the technology. Subscribers can find out about plays, penalties and stats by clicking on buttons or icons, translating into their native language.

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