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WorldGate, Bloomberg partner to bring interactive financial news to cable TV

Thu, 09/14/2000 - 8:00pm
Karen Kessler

WorldGate and Bloomberg have inked a deal to link WorldGate subs with up-to-the-minute stock quotes and financial news through WorldGate's interactive television platform.

Cable television viewers will be able to access information on Bloomberg's Web site using WorldGate's Channel HyperLinking technology. Channel HyperLinking allows viewers instant access to a related Web site from the program or advertising they are watching without typing in a Web address.

Bloomberg and WorldGate are also integrating a stock quote box into the WorldGate user interface. This box will afford WorldGate subscribers the option to enter a symbol or the name of a company, and receive immediate access to stock quotes.

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