A new study on the weakness of brand loyalty among American consumers is worth the cable industry’s attention. Its conclusion is that targeted advertising can pay off in spades for national brands.
Anybody out there want to follow CED on Twitter? Think on that for a second and I’ll be right back to you.
Yesterday’s announcement that Time Warner and Comcast were consummating their relationship for TV Everywhere probably wasn’t much of a surprise given that Time Warner CEO Jeff Bewkes has been talking up the concept for most of this year.
There always seems to be a major engineering project looming on the horizon for cable operators. Two years ago it was the separable security mandate from the Federal Communications Commission; more recently it was the digital transition.
It looks like Wall Street is going to encourage more of a type of deal between Web sites and ISPs that is arguably anti-competitive and anti-consumer. A deal between Disney/ESPN and Comcast last week elicited the objections of the American Cable Association. Now a prominent analyst with Pali Research has come out in favor of the ESPN maneuver, drawing the ACA’s ire.
Roberts, who is also CableLabs’ board chairman, said that Liao, who is wrapping up a few final projects at Panasonic, brings a blend of intellectual, technological and real-world experience to his new position as CableLabs’ second president and CEO.
In the last year or so, the cable industry has started talking about anytime/anywhere communications. Cable either has a blind spot when it comes to the subject, or maybe it’s just drawing attention away from a weak spot.