DECE cues up UltraViolet B2B deployments in U.S.

Wed, 07/13/2011 - 10:32am
Mike Robuck

Consumers are one step closer to being able to take their video content anywhere on various devices they own now that the Digital Entertainment Content Ecosystem  (DECE) announced this morning that it has launched a licensing program for content, technology and service providers.

Starting this fall, DECE anticipates that consumers in the United States will be able to purchase some movies and TV shows with UltraViolet rights. UltraViolet creates a digital locker in the cloud for consumers that allow them to take their video content anywhere across various devices.

While UltraViolet will allow studio content owners to better compete with online streaming competitors, service providers benefit from an ecosystem that includes open industry standards, things like digital rights management systems.

DECE said becoming an UltraViolet licensee would enable companies to implement technical specs; market content, services and products with the UltraViolet name and logo; and make use of a centralized digital rights locker system for consumers' management of their UltraViolet proofs-of-purchase.

The business-to-business licensing is available for companies to participate in UltraViolet through one or more of five defined roles: content provider, retailer, streaming service provider, app/device maker and download infrastructure/services provider. Information on licensing can be found here.

"Consumers are looking for a better value proposition to own and collect digital movies and TV shows – a proposition that provides downloads, streaming and physical copy viewing options, which are accessible on multiple platforms," said UltraViolet general manager Mark Teitell. "The initiation of UltraViolet's business-to-business (B2B) licensing program represents another key step in the development and rollout of this new ecosystem designed to respond to this consumer demand. Interest in UltraViolet has been robust, and we are excited about the number of companies seeking to play roles in the delivery of Ultraviolet to consumers in the coming months."

The first wave of UltraViolet licensees are currently integrating with and beta testing the digital rights locker platform, which DECE said it would operate as a shared cloud resource for all licensees. Neustar was tabbed by DECE to build and operate the UltraViolet technology infrastructure.

DECE has signed on more than 70 companies to help develop and operate UltraViolet, including CableLabs, Comcast, Arris, SeaChange, NDS Group, Cox Communications, Cisco, CSG Systems, Adobe, Akamai Technologies, Alcatel-Lucent, Verimatrix, Widevine and VeriSign. Notable companies missing from DECE's roster include Apple and Disney.



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