Comcast shoots, scores with Apple app

Thu, 07/23/2009 - 1:20pm
Mike Robuck

Comcast has struck a nerve with its Apple App Store application that lets its subscribers access features of their triple-play services on the go through their iPhone or iPod Touch devices.


In just a little over a week, the Comcast app has been downloaded more than 100,000 times, according to a Comcast spokesman. As of this morning, it was the third-most popular free app in the App Store’s entertainment category, and it ranked 21st in the overall free category after slipping from 18th yesterday.


Who knew Comcast could be so wicked cool?


Clearly, Comcast has dialed in diehard Apple users with this mobile application. As the Apple vs. PC television commercials like to point out, most Apple users consider themselves to be the true connoisseurs of anything cool, and the Comcast app is getting rave reviews.


Over the years, the common perception of cable operators seemed to be of ancient dinosaurs teetering on the edge of tar pits, while their more nimble competitors continued to evolve. Comcast is doing everything it can to shake that perception with not only the Apple Store app, but also by jumping in with both feet for the On Demand Online trial that is slated to start sometime this month.


Comcast turned to mPortal to handle the coding of the application. mPortal, which is a privately held company backed by Swiss capital investor Friedli Corp. Finance, counts Time Warner Cable and Verizon Wireless among its customer list.


Like the On Demand Online trial, the Apple app shows that Comcast is hearing what its customers want and is really committed to the “watching what you want, when you want, where you want, and on different devices” mantra that we’ve been hearing at industry events over the past few years.



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