Cable has steadily pursued dynamic ad insertion (DAI) to achieve better ad targeting and monetization. There have been learning moments along the way as vendors and operators have worked to make DAI a reality in different ways. One key learning that has come from this initial work is that the next phase of DAI needs to be built on campaign management systems (CMSs).
You have to work pretty hard to make a connection between yard work and SCTE Cable-Tec Expo, but Shawn and I moved into a new – more on that in a minute – home, and the last several months have been spent transitioning from chaos to order.
The FCC recently released its 14th “Annual Assessment of the Status of Competition in the Market for the Delivery of Video Programming.” The most interesting part to me was the back story, and the nearly five-year interval between the 13th report and the 14th.
The electronics industry as a whole has been working on ways to save energy for years, but there are plenty of ways to save much, much more. Ongoing efforts are now involving everything from increasing the efficiency of products as basic as power supplies, to improving chip design for telecom equipment, to a nascent effort to define a means to manage the energy consumption of every element of entire communications networks.
In a shot across the cable industry’s bow, Verizon rolled out a revamped data lineup that included significant speed upgrades on the return path earlier this summer. To go with its 300 Mbps downstream speed, Verizon is now offering an upstream speed of 65 Mbps in addition to 150/65, 75/35 and 50/25 tiers. Comcast’s highest return path speed can burst up to 20 Mbps, while Cablevision clocks in with 15 Mbps on the upstream.
The demand for cable broadband digital video and data is increasing downstream data rates at 30 percent to 40 percent per year. Meanwhile, consumers expect to keep spending on an increasing number of connected devices at home, helping to assure future growth in downstream demand.
I’ve got an idea on how to improve the regulatory environment for video and other communications services that no one else seems to be suggesting, though I’m sure it will work. I am equally sure it isn’t being suggested because it’s unthinkable.
“Switching is easy, oh it’s essential. And you know, when you flick it, you can start a new episode.”
The march of technology continues to accelerate, and we must respond. The response has to be: Feed the screens.
For most cable operators, usage-based billing has long been on the list of “things we ought to get around to.” You know it makes sense, but how do you begin without customers coming after you with torches and pitchforks?
Consumers are being presented with more and more technology-based goods and services every day. The sheer amount of these goods and services is staggering compared to years past.
Several news items recently made me think about the technology involved with skipping commercials.
The delivery of video content to multiple screens by Tier 2 and 3 cable operators has long come under the heading of sheer fantasy. Not anymore. Now it’s real.
The exact same trends roiling the consumer market are having a profound effect on the way communications service providers (CSPs) conduct their business.