With Ultra HD/4K poised for eventual broad deployment, higher-quality video will soon become widely available. HEVC will play a key role in efficient delivery of 4K content, but the standard also brings broader capabilities that MSOs should start taking advantage of today.
With cloud-based multi-screen delivery, the option for making a capex-intensive process into a pure opex play. Some service providers are still wondering if performing multi-screen delivery is a good idea for them. The answer is more and more likely to be “yes.”
All eyes were on Brazil earlier this summer when it hosted the FIFA World Cup soccer tourney. While the World Cup served as a coming out party for several countries’ emerging soccer stars, it also provided a good backdrop for streaming video technologies.
Everything required for multi-screen delivery can be done in the cloud. CED recently got together with Envivio VP Products and Solutions Arnaud Perrier to talk about Envivio's adoption of a SaaS model for multi-screen delivery, which has the potential to put multi-screen within reach for everybody.
Wi-Fi has become the wireless play that cable operators have long yearned for, and it doesn’t require the costly build out of LTE networks or flaky partnerships that ultimately failed. From homes, to stadiums, to trains, to metro areas with heavy foot traffic, Wi-Fi has been a shining star.
Telemedicine is still in its infancy, just beginning to be a commercial endeavor. The limited amount of activity conducted today doesn’t register as even a blip in broadband usage statistics, but practitioners could end up being some of the most exacting broadband customers.
How are service providers solving the challenge of making multiscreen profitable? Manifest manipulation enables you to better control, scale and monetize pay TV on multiple screens, particularly when it comes to targeted ad insertion and content substitution.
We hear talk of “cord cutters” and “cord nevers,” but the bottom line is that people actually like TV, with individual TV shows being a big part of people’s lives, regardless if it comes from traditional cable or an OTT source. So consumers are forming their loyalties to programming, not providers.
Multi-screen delivery apparently leads to deeper engagement with viewers. Service providers might have expected that’s putting the cart ahead of the horse, but it’s turning out that viewer engagement is the factor that’s inspiring advertisers to shift ad dollars to second and third screens.
Cable operators are transitioning to a 10 Gigabit Ethernet networking infrastructure. However, the complexity of this new environment creates a challenge for operators trying to quickly and cost-effectively reduce, locate, and eliminate transport stream errors.
In Perspective: I am here to ask for the curtailment – if not the total cessation – of a particularly pernicious practice that has taken over the public relations industry in the last three years. It’s leading in the lede, like so: “TecTronTelVision, a leader in blah blah blah…”
Memory Lane: The long warfare between the cable and broadcast television industries obscures a fundamental consensus. Cable providers have always embraced a mainstay of the broadcasting world: the concept of a TV “channel.”
Open Mic: The FCC has recommended striking the “integration ban” portion of the Telecommunications Act of 1996. Given the success that Cablevision and Charter have had getting the necessary waivers to sidestep the ban, it’s not unrealistic to hope for a change.
Engineering-Wise: Lindsay Johnston joined us earlier this year as SVP, operations. She’s taken on a variety of responsibilities – our new Corporate Alliance Program (CAP), SCTE organizational leadership and industry ambassadorship, among others – with a gusto that gets results.
Ciciora's Corner: What’s really impressive to me is how fortunate we are to be living at this time. A mere couple of hundred years ago, we’d almost all be farmers coming from a long line of farmers (with a very few of us being nobility, living off of the hard work of the farmers).