“Switching is easy, oh it’s essential. And you know, when you flick it, you can start a new episode.”
The march of technology continues to accelerate, and we must respond. The response has to be: Feed the screens.
For most cable operators, usage-based billing has long been on the list of “things we ought to get around to.” You know it makes sense, but how do you begin without customers coming after you with torches and pitchforks?
Consumers are being presented with more and more technology-based goods and services every day. The sheer amount of these goods and services is staggering compared to years past.
Several news items recently made me think about the technology involved with skipping commercials.
The delivery of video content to multiple screens by Tier 2 and 3 cable operators has long come under the heading of sheer fantasy. Not anymore. Now it’s real.
The exact same trends roiling the consumer market are having a profound effect on the way communications service providers (CSPs) conduct their business.
In today’s competitive market, cable operators need to be both nimble and thrifty when it comes to developing new products and services.
That cable companies would evolve their networks from HFC tech to FTTH, with its attendant gigabit transmission rates, was never in doubt. The questions have always been about the timeframe and what the intermediary steps would be.
OTT video is now mainstream. The challenge lurking behind this phenomenon is that consumption is moving toward a highly fragmented set of devices, and no single solution exists to solve the operational and technical complexities of delivering video to a diverse landscape of devices.
CSPs have the technological means to identify subscribers who might represent bad debt risks, categorize the nature of the risk and implement policies to respond accordingly – all in advance of a problem developing.
Game consoles have been serving double duty as over-the-top boxes for years, but what about a game console as an official cable set-top?
Sioux Falls, S.D., seems an unlikely spawning ground for a highly disruptive television technology. But much of what the world now knows about VOD viewing habits, buy rates and economics germinated there.
High-data-rate and dense content-delivery-capable wireline networks are faced with insurmountable requirements as demands for higher data rates and more digital content increase.
While DOCSIS 3.0, the transition to IP networks and multi-platform content delivery capture the imagination, it is the members of the cable workforce who make a difference to the industry and its customers.