How are service providers solving the challenge of making multiscreen profitable? Manifest manipulation enables you to better control, scale and monetize pay TV on multiple screens, particularly when it comes to targeted ad insertion and content substitution.
We hear talk of “cord cutters” and “cord nevers,” but the bottom line is that people actually like TV, with individual TV shows being a big part of people’s lives, regardless if it comes from traditional cable or an OTT source. So consumers are forming their loyalties to programming, not providers.
Multi-screen delivery apparently leads to deeper engagement with viewers. Service providers might have expected that’s putting the cart ahead of the horse, but it’s turning out that viewer engagement is the factor that’s inspiring advertisers to shift ad dollars to second and third screens.
Cable operators are transitioning to a 10 Gigabit Ethernet networking infrastructure. However, the complexity of this new environment creates a challenge for operators trying to quickly and cost-effectively reduce, locate, and eliminate transport stream errors.
In Perspective: I am here to ask for the curtailment – if not the total cessation – of a particularly pernicious practice that has taken over the public relations industry in the last three years. It’s leading in the lede, like so: “TecTronTelVision, a leader in blah blah blah…”
Memory Lane: The long warfare between the cable and broadcast television industries obscures a fundamental consensus. Cable providers have always embraced a mainstay of the broadcasting world: the concept of a TV “channel.”
Open Mic: The FCC has recommended striking the “integration ban” portion of the Telecommunications Act of 1996. Given the success that Cablevision and Charter have had getting the necessary waivers to sidestep the ban, it’s not unrealistic to hope for a change.
Engineering-Wise: Lindsay Johnston joined us earlier this year as SVP, operations. She’s taken on a variety of responsibilities – our new Corporate Alliance Program (CAP), SCTE organizational leadership and industry ambassadorship, among others – with a gusto that gets results.
Ciciora's Corner: What’s really impressive to me is how fortunate we are to be living at this time. A mere couple of hundred years ago, we’d almost all be farmers coming from a long line of farmers (with a very few of us being nobility, living off of the hard work of the farmers).
Capital Currents: The FCC has released a nearly 500-page decision that lays out the rules for the broadcast spectrum incentive auction. If the auction succeeds, the big losers will be users of wireless microphones, and folks hoping to use unlicensed white spaces devices for data networks.
The current dominant codec for Internet video is H.264, but there are influential companies dedicated to alternatives. With the advent of 4K (aka Ultra HD), new codecs will be useful. H.265 (aka HEVC) and VP9 could split the market, and another approach from Mozilla, called Daala, may prove to be a wild card.
If you want to know what is going on in technology, from macro trends to specific innovations, and how they interrelate, CTOs are the people to talk to. Thexton, Ferris, Reynolds, Carlucci, and Brockman on the joys of virtualization, the cloud, and software defined networking.
This year’s roundtable is chock full of the cable industry’s hot topics and trends from the CTOs that are the movers and shakers across the cable landscape. Werner, LaJoie, Hart, Nair, Kanouff, Jensen, and Brown on where Gigasphere, CCAP, Wi-Fi and other innovative technologies are heading.
With continuing demand for high-bandwidth services and new players entering the market, service providers large and small are revitalizing efforts to pull fiber optics all the way to the doorsteps of individual subscribers. The drop cable connection serves as a key component in FTTH networks.
Give businesses a big data pipe and they’ll find a way to fill it. No sooner did many of our customers cross the 1 gigabit threshold and they start getting hungry for even more bandwidth. In fact, sales of 10G Ethernet lines to our customers nearly doubled in 2013 versus the year prior.