Ciciora’s corner: An enthusiastic technologist is likely to be much more productive, innovative, and engaged. He or she will likely enjoy the job to a higher degree and perform better. Genuine enthusiasm for technology cannot be contained. It spills over into hobbies and other activities.
Engineering-wise: As we approach SCTE Cable-Tec Expo 2014, the face of cable innovation has evolved into a holistic approach to service delivery. The tactical solutions of the early days have long given way to strategic approaches and the recognition that making the right decisions today can enable delivery of multiple services tomorrow.
This year, Wi-Fi celebrates its 15th birthday with a number of important milestones: more than 2 billion chipsets sold per year, exceeding the Gbps milestone with 802.11ac, and the first commercial launch of Passpoint/ HotSpot 2.0. Cisco estimates by 2015 more than half of the world’s Internet traffic will be carried by Wi-Fi.
Memory Lane: Before they started launching or buying their own cable channels in the 1990s, the Big 3 television networks were sanctimonious about an upstart medium called “cable TV.” The smugness was rooted in reality, at least for a while. The force that lavished the three networks with rich profits was scarcity.
In Perspective: Defining a problem is common engineering practice, but the approach is hardly limited to engineering. In the communications business, definitions have become weapons. Worse is when companies deliberately obfuscate definitions for competitive advantage.
Capital Currents: Sometimes the Internet becomes “sluggish,” but it’s impossible to know whether it’s due to congestion in the local access network, in a transit network, or at the server that stores the content. Traffic management procedures can be instituted by the content providers, by the transit network operators, and/or by the retail Internet access providers.
With Ultra HD/4K poised for eventual broad deployment, higher-quality video will soon become widely available. HEVC will play a key role in efficient delivery of 4K content, but the standard also brings broader capabilities that MSOs should start taking advantage of today.
With cloud-based multi-screen delivery, the option for making a capex-intensive process into a pure opex play. Some service providers are still wondering if performing multi-screen delivery is a good idea for them. The answer is more and more likely to be “yes.”
All eyes were on Brazil earlier this summer when it hosted the FIFA World Cup soccer tourney. While the World Cup served as a coming out party for several countries’ emerging soccer stars, it also provided a good backdrop for streaming video technologies.
Everything required for multi-screen delivery can be done in the cloud. CED recently got together with Envivio VP Products and Solutions Arnaud Perrier to talk about Envivio's adoption of a SaaS model for multi-screen delivery, which has the potential to put multi-screen within reach for everybody.
Wi-Fi has become the wireless play that cable operators have long yearned for, and it doesn’t require the costly build out of LTE networks or flaky partnerships that ultimately failed. From homes, to stadiums, to trains, to metro areas with heavy foot traffic, Wi-Fi has been a shining star.
Telemedicine is still in its infancy, just beginning to be a commercial endeavor. The limited amount of activity conducted today doesn’t register as even a blip in broadband usage statistics, but practitioners could end up being some of the most exacting broadband customers.
How are service providers solving the challenge of making multiscreen profitable? Manifest manipulation enables you to better control, scale and monetize pay TV on multiple screens, particularly when it comes to targeted ad insertion and content substitution.
We hear talk of “cord cutters” and “cord nevers,” but the bottom line is that people actually like TV, with individual TV shows being a big part of people’s lives, regardless if it comes from traditional cable or an OTT source. So consumers are forming their loyalties to programming, not providers.
Multi-screen delivery apparently leads to deeper engagement with viewers. Service providers might have expected that’s putting the cart ahead of the horse, but it’s turning out that viewer engagement is the factor that’s inspiring advertisers to shift ad dollars to second and third screens.