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In Perspective - Six degrees of … no, wait …

Sun, 01/01/2012 - 1:30am
Brian Santo, Editor-in-Chief

Nearly every item in our Broadband 50 is somehow connected to multi-screen.

Brian SantoAt the risk of sounding like one of those people who can precisely diagram (with 8” x 10” glossy photos, with circles and arrows and a paragraph on the back to explain each one) the connections of the plot hatched by the unholy alliance of the Medellin Cartel, the Timurid Empire, the Trilateral Commission, Bud Selig and the Priory of Sion (you know how to use Google) to take over your local school board, almost every entry in this year’s Broadband 50 appears somehow connected to the multi-screen phenomenon.

If it isn’t directly connected, odds are that it would take only a few steps to get to the technology. Call it Six Degrees of Multi-Screen.

… Actually, did you see that a recent analysis of friends data from Facebook suggests that any two people selected at random are likely to be only four degrees away from each other? But I digress. …

In any rational comparison of Steve Jobs to Thomas Edison, the former will never measure up, but hardly anyone stacks up well against Edison.

It’s enough credit to Jobs to acknowledge that he was a brilliant executive, and part of the proof was that he forced nearly every single vertical within the media industry into significant, and sometimes fundamental, changes in their roadmaps to accommodate the iPod, iPhone and iPad.

Those are three of the key multiple screens that are inciting a response by MVPDs to devise and adopt multi-screen delivery systems, which in turn integrate transcoding and adaptive bit rate (ABR) technologies.

LTE and Wi-Fi networks are being built and beefed up to handle all of the traffic (much of it over the top, and all of it IP) to and from these Apple devices and competitive products.

The evidence is right there in this year’s Broadband 50 ... Click here.

E-Mail: brian.santo@advantagemedia.com

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