Reaching the SMB Market Through Multi-Tenant Units
Small- to medium-size businesses represent a relatively untapped, large, high-margin opportunity for service providers that can deliver high-bandwidth services.
Telecommunications services for this segment are not a luxury, but rather a necessity. These services are worth more, and higher margins are available to the provider. The market may appear daunting, but Mannix O’Connor, director of marketing at Hitachi, explains how with strategic planning, winning SMB business from MTU locations is relatively straightforward.
O’Connor writes: “Today, most of these SMBs are served by incumbent voice service providers. Their pricing structures leave considerable room for cable operators to win business with better pricing and/or better service. In the U.S., 60 percent of all businesses are located in MTUs. This comes to a total of 850,000 buildings. Each building typically has multiple potential customers, and two-third of U.S. MTUs serve greater than five SMBs. So a building with five businesses each with five employees is worth $1,975 per month." Continue reading...
IP Video: How to Prepare for Anywhere, Anytime, Any Device
Buddy Snow, senior director of solutions marketing for Broadband Home Solutions at Motorola, the Webinar's sponsor, discusses the drivers for IP video, including: potential evolutionary technological solutions for evolving from a QAM-based to an IP-based video infrastructure and the business opportunities it will create. Listen to the archived broadcast online today!
Running Hot? Don’t Sweat It. Modular Cooling for High Heat Density Racks.
Peter Hayden, director of services for sustainable power at Webinar sponsor Alcatel-Lucent, explains a new modular cooling system that costs far less to install, costs far less to run, and cools so well that it demonstrably extends the service life of the equipment it is cooling. Listen to the archived broadcast online today!
DECEMBER BONUS ‘ISSUE’
Visit our Web site in December to keep up with the latest from all of CED’s regular columnists and several contributing editors.