xOD Capsule - June 6, 2007

Tue, 06/05/2007 - 8:00pm
Traci Patterson
   June 6, 2007

Gotuit gets a makeover for new technology suite launch
With the release of its new technology suite, Gotuit Media has shortened its name, to simply Gotuit, taken on a snazzy new tagline, "Video Unleashed," and created a new logo, "to re-cement the fact gotuit Video Unleashedthat we are a technology-licensing company for large video publishers," says Mark Pascarella, Gotuit's CEO.

Gotuit, a provider of next-gen video technologies, has launched its Gotuit PowerVideo Suite, which represents six years in the making and contains the patented Gotuit technology for powering video libraries across broadband and mobile platforms.

As part of the suite, Gotuit has unleashed its module, the Gotuit VideoMixer, which enables publishers to give their viewers the ability to produce video remixes—in an iMovie-like style—without ever altering the source video files. Pascarella refers to it as the "first virtual video editor."

Since the remixing merely manipulates the video metadata, the result is not a new video but a new metadata file that describes the video and its various play points. Therefore, publishers do not have to store and manage thousands of user-remixed video files.

Fergie REMIXEDThe first artists to be selected for the Artist Remix series are Fergie and the Black-Eyed Peas. (It's Fergalicious!) Users can then share their reproduced music videos with other users.

Built on the metadata-driven Gotuit technology currently being used by customers such as the National Hockey League and Sports Illustrated, the suite includes a set of technology and solutions that publishers can use to optimize both their video experience and their ability to monetize their libraries by using keyword-targeted video ads, the company said.

With Gotuit's technology, "there is no buffering, and you don't have to load any video," Pascarella says. "It's a turbo-charged advertising capability. If you have the content richly described, you can sell it to advertisers in new ways. If you have the content described by Gotuit metadata, you can see inside the video, allowing for targeted advertising."

Gotuit can also push that metadata from broadband (Flash) to mobile (3GPP) to cable (MPEG-2). If content rights are in place, if a publisher had a VOD channel and wanted to provide a link, Gotuit could reproduce the content for the cable or mobile platforms.

Other Gotuit PowerVideo Suite features include the Gotuit VideoPlayer, which utilizes Gotuit Metadata; the Gotuit VideoDiscovery, which delivers InVideo search from the metadata; and the Gotuit VideoMarker—the next generation of Gotuit's SceneMaker—with which users have the ability to mark and define their favorite video scenes.

 —Traci Patterson, Web/News Editor - CED, Editor - xOD Capsule


 YouTube entering living room thanks to Apple TV
In mid-June, Apple will bring YouTube content to the living room with Apple TV ($299), which will wirelessly stream the videos from the Web site and play them on a user's widescreen TV.

Apple will bring YouTube
Source: Apple

Using Apple TV's interface and remote, viewers will be able to navigate through or search for, and then select and watch, free videos from YouTube. Initially, thousands of videos will be available from the UGC site, and thousands more will be added each week until the full YouTube catalog is available this fall.

YouTube members will also have the ability to log-in to their YouTube accounts on Apple TV to view and save their favorite videos. Apple is also offering a new Apple TV build-to-order option ($399) with a 160GB hard drive, which offers approximately four times the storage capacity, the company said.

Concurrent markets targeted advertising portfolio
Concurrent will retain IPinvestments Group, an intellectual property business advisory firm, for the launch of a value extraction program for the company's targeted advertising technologies.

The technologies relate to the matching, bundling and delivery of stored data with stored ads based on user requests. The portfolio—consisting of three U.S. patents, three Canadian patents, and both U.S. and foreign patent applications—has 106 claims, 24 of which are independent, the company said.

Concurrent is searching for a company to acquire the portfolio and license it back to the on-demand specialist, and Concurrent said it expects to accomplish this through an auction process.

TiVo heads back to black
TiVo Inc. reported a net income of $835,000 for the first quarter ended April 30, up from a net loss TiVoof $10.7 million in the year-ago quarter.

TiVo-owned subscription gross additions were 57,000 for the first quarter, down from 91,000 in Q1 2006, bringing the total to nearly 1.7 million.

Service revenues were $54.2 million, an increase of about $7 million year-on-year. In the quarter, TiVo launched Amazon Unbox on TiVo and unveiled the universal swivel search tool. This year, the company will rollout its service with Comcast—first in Boston and other parts of New England—and Cox Communications.

Also, Seven Media Group, an Australian integrated media company, will bring TiVo to Australia next year.

Dish Network lands MGM VOD deal, adds HSN iTV service
EchoStar Communications Corp.'s Dish Network has made an agreement with MGM Studios Inc. to carry MGM's current and catalog movie titles on its VOD platform—Dish On-Demand—as well as through its PPV services.

Also, Dish Network and HSN are launching the HSN Shop by Remote iTV service. Dish Network subs with iTV-enabled STBs will be able to purchase items with their remote control. Currently, users can access the feature on channel 100, but in the next few weeks, the capability will move to the HSN channels (84 and 222).

HSN designed Shop by Remote with the support of Tandberg Television. HSN also offers VOD content and streaming live video on its Web site.

CBS acquires, gains online partners
CBS Corp. has acquired, a community-based music discovery network, for $280 million in Last.fmcash. has more than 15 million active users in more than 200 countries.

The acquisition follows CBS Interactive's purchase of and investments in Joost and Spot Runner.

CBS Interactive has also added community-building Web sites and social application providers to its "CBS Audience Network." New partners include Dave Networks, Goowy Media Inc., MeeVee Inc. and vSocial. Current online partners include AOL, Microsoft, Comcast, Joost and Sling Media.

Rogers makes $109M New Brunswick investment
Rogers Communications Inc. has invested $109 million in the Canadian province of New Brunswick.

As part of the investment, a cable network upgrade is underway primarily for the Campbellton region, the Acadian Peninsula and the western side of the province. The upgrade includes adding Rogers' full channel lineup, and adding VOD and HD services—a move away from "bare-bones," said Ken Marshall, president of Rogers in Atlantic Canada.

Rogers has already invested more than $140 million in the province.

News Corp.-NBC JV adds content partners
News Corp. and NBC Universal have added Fuel TV, TV Guide and the Oxygen, Speed and Sundance channels as content partners for their online video joint venture, which will launch this summer. The JV's distribution network currently includes AOL, MSN, MySpace, Yahoo, Comcast and CNET.

The companies' video destination and network will feature thousands of hours of full-length TV programming, clips and movies, representing content from nearly 20 networks and TV and film studios.

Disney-ABC to stream HD content online
The Disney-ABC Television Group will begin to stream HD content this summer on its broadband video platform.

Launching as a beta test in early July, the full-episode broadband player's HD channel will feature a limited amount of HD content from series such as "Lost," "Desperate Housewives," "Grey's Anatomy" and "Ugly Betty." In conjunction with the launch of the new season in September, a more robust HD programming lineup will be offered, the company said.

Bresnan sticks with EGT in Billings
Bresnan Communications is using EGT's Encore and Quartet systems for MPEG-2 encoding and digital program insertion (DPI) applications in the Billings, Mont., master headend and surrounding sites—for the operator's recently launched digital simulcast video network.

In Billings, Bresnan has installed a fully redundant, variable bit-rate headend with full ad-insertion capabilities using EGT's Encore video processor and Orchestra Redundancy Control System. Bresnan has also been using EGT systems in its Montana and Wyoming sites.

UTStarcom adds Optibase's encoding platforms for India deployment
UTStarcom will integrate Optibase's advanced H.264 media gateway (MGW) 5100 IPTV encoding platforms into its RollingStream IPTV solution, which aids in the delivery of broadcast-quality TV and on-demand programming via IP networks.

The addition is for UTStarcom's deployment with Aksh Optifibre in India. Aksh, a provider of IPTV solutions in the country, will utilize Optibase's integrated carrier-grade TV streaming platforms in order to provide advanced H.264 encoding.

Starz, Domino's pair up for Vongo promotional deal
Starz Entertainment and Domino's Pizza are collaborating for a two-month promotional campaign, featuring a free 30-day Vongo trial with any Domino's order placed online.

Vongo, an online movie download (OMD) site, offers more than 1,000 movies and 2,500 total video selections, including the Starz TV channel, for $9.99 per month. Additional information about the Vongo trial can be found here.

• Agencies and networks ponder the new Nielsen ad ratings, reported by The New York Times.

• But commercial ratings? The networks want to talk TiVo, according to Advertising Age.

• Advertising Age's Editor at Large, Matthew Creamer, watched TV only on the Internet for seven days. See his video report here.



Headquarters: San Francisco
CEO: Daniel Graf

Claim to fame: is the first service to bring UGC, the mobile phone, the Internet and the TV together, allowing consumers to create their own iTV channels and make them accessible on a mobile phone, a PC and, eventually, a TV.

Recent news of note: Following its April launch, has added new investors in Holtzbrinck Ventures and Switzerland's leading telecom, Swisscom.


Copyright 2007 Advantage Business Media. All rights reserved

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