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For those small- and medium-size operators looking to add digital ad insertion capability to their checklist, AdGorilla.TV has a solution.
In March, AdGorilla.TV added RevGen Systems as its newest division, offering an ad insertion solution that requires minimal initial capital and headend space. The RevGen, now deployed in more than 100 systems, starts as low as $6,000 and takes up less than 12 inches of rack space.
The most commonly purchased system, the RevGen 12, inserts on up to 12 channels and starts at $12,000. Other than the initial cost, the first year is fee-free, but after that a $2,400-a-year service agreement is offered.
If the pre-wiring is handled by the operator, and the system is sent directly to them, it could be up and running within about three days, with no test time required. If the operator preferred to have AdGorilla.TV install the system, it would be a little less than two weeks before launch.
The system also attracts larger cable operators because of its expandable, modular solution that allows hardware and software to be added to or upgraded when requested, as opposed to having to replace the entire system.
And the company's digital ad insertion suite is slated for Q4, in preparation for the digital conversion. "Operators moving to digital are looking at this system as a bridge," says Dan Ryan, AdGorilla.TV's CEO.
Currently, the RevGen is utilized by Charter Communication's Chatham, N.Y., system and four of Buford Media Group's systems.
—Traci Patterson, Web/News Editor - CED, Editor - xOD Capsule
CIC leads BroadLogic's $17M round of funding
BroadLogic Network Technologies has completed a $17 million round of financing, led by Comcast Interactive Capital (CIC), bringing BroadLogic's total funding to $49 million.
Existing investors (Time Warner Investments, Rho Ventures, Cisco, Levensohn Venture Partners, Walden International, Presidio and Intel) also participated in the round, joined by newbie Advance/Newhouse.
BroadLogic designs video-processing mixed signal semiconductors, enabling operators to offer VOD, high-speed data, and digital video and voice services.
The company's BL80000 TeraPIX chip, a multichannel video processor, can decode dozens of digital video streams and generate a full analog and digital service tier, including an 80-plus channel lineup. The BL12000, a wideband receiver, can simultaneously tune and demodulate up to 16 6MHz channels, or 12 8MHz channels.
Cisco joins Edge QAM party
Cisco Systems Inc. has revealed the Cisco RF Gateway 1, the first release from the new Cisco RF Gateway (RFGW) Series of Universal Edge QAM (U-eQAM) products.
The first offering delivers up to 48 D-RFI-compliant QAM channels in a compact 1RU chassis with redundancy options to expand system availability. The design supports eight QAM channels per field-replaceable RF module, with four QAM channels per RF output port, to accommodate expanding digital video services such as VOD, high-speed data services and DOCSIS networks, in small or large increments.
"The Cisco RF Gateway Series extends our fourth-generation of QAM technology with switched digital video support, higher density, improved reliability, 1 GHz RF output and DOCSIS 3.0/M-CMTS capability," said Dean Rockwell, VP and general manager of Digital Media Networks at Scientific Atlanta.
Everstream releases CAPi for HSD
Everstream has unveiled its Capacity Intelligence for High-Speed Data (CAPi for HSD), an enterprise-level solution for measuring and reporting bandwidth utilization for data and voice packets on DOCSIS-based networks.
CAPi for HSD allows operators to analyze bandwidth usage across their data, voice, and broadband video services and applications. The solution will be demonstrated at Concurrent's booth at the Cable-Tec Expo in Orlando this week.
BrightLine creates bright iTV app
BrightLine, an iTV marketing specialist, has filed a patent for software that optimizes the results of iTV in advertising.
The company has developed a means of establishing a brand's two-way TV dialogue with target audiences, the company said, and BrightLine will aid marketers and their ad partners in constructing and implementing digital TV ad campaigns.
Online VOD TV network debuts, signs content deals
Babelgum, a global Internet TV network that delivers niche content on-demand, has inked deals with 25 independent owners and distributors of video content, including Rushes Soho Shorts Festival, Breakthrough Films and IMG.
Babelgum, which commenced its phased opening earlier this month, offers a capped number of free downloads daily that will be funded by advertising in the future, the company said. The site's content is organized by genre into nine core channels, but users can create individual "smart channels" that automatically generate programming according to personal interests.
YouTube, CNN pair for interactive presidential debates
YouTube and CNN are collaborating to make the upcoming presidential debates a little more interactive.
Video questions submitted to YouTube will be broadcast and answered by the candidates on CNN, and select YouTube users will be among the live audience. The Democratic debate will air July 23, and the Republican presidential forum will air Sept. 17.
Scopus' ad-insertion platform gets CableLabs' OK
Scopus Video Networks' IVG-7500 digital ad-insertion platform has completed informal interoperability testing with CableLabs.
The testing ensures that the product complies with the SCTE-30 and SCTE-35 standards, as well as that it interoperates with leading ad servers and other cable headend equipment.
The intelligent video splicer (IVG) provides concurrent ad insertion, grooming and rate-shaping capabilities for digital video network architectures, the company said. The platform offers SD and HD splicing and standards-based DPI implementation.
Aurora adds line of 1 GHz transmitters
Aurora Networks announced that it is now shipping a new set of 1 GHz transmitters.
The AT3300L series of LcWDM (low-cost wave division multiplexing) transmitters is designed for the segmentation of node service areas. They enable the reuse of existing fiber up to six times, at distances up to 25 kilometers, the company said, thus increasing bandwidth capacity per fiber to support HDTV, VoIP, VOD and high-speed DOCSIS services.
• ICTV names CFO
ICTV has appointed veteran senior finance executive Christine Munson as the company's CFO. Prior to joining ICTV, Munson was VP of finance for MarketTools Inc., a San Francisco-based market research company.
• Microsoft, Maven join for Internet TV service
Microsoft Corp. is collaborating with Maven Networks to enable the delivery of cross-platform broadband video with Microsoft's Silverlight technology. Maven's media company customers will be able to use the workflow automation, publishing and player creation capabilities of the Maven Internet TV Platform to launch Silverlight-enabled Internet TV channels with interactive capabilities and high-quality video.
• Symmetricom IPTV monitoring tech from Genista
Symmetricom has purchased the rights to several software-based technologies designed to accurately determine the quality of real-time video streams—as delivered to end-user devices across both fixed and mobile networks. Symmetricom will use the technology, developed by Genista Corp., to provide a broader and more seamless set of performance-measurement tools to monitor the quality of VOD, IPTV and other IP-based multimedia services.
• Insight ups targeted ad total
Insight Communications, through a deal with Visible World, has launched targeted advertising in nearly 70 percent of its footprint, which reaches 1.3 million homes in the Midwest and Kentucky. Visible World—which offers an Adtag program allowing targeting by zone for a specific commercial—also works with Comcast, Time Warner Cable, Charter and Cox, reaching about 67 percent of U.S. cable households.
• IneoQuest shows off SDV monitoring solution
IneoQuest Technologies Inc. is showcasing its IQPinPoint solution—which supports the end-to-end testing, monitoring and troubleshooting of switched digital video (SDV) networks—at the Cable-Tec Expo in Orlando this week.
• Alcatel-Lucent offers mobile content platform
The newly released Alcatel-Lucent 5965 Mobile Content Platform allows operators to support content both on and off their networks, and allows them to track purchases and, based on that information, send targeted advertisements.
• YouTube to test video fingerprinting to ease licensing fights, according to the Wall Street Journal.
• AT&T unveils push to stem online piracy, according to the Associated Press.
• FTC examines Web-ad deals involving Microsoft, Yahoo, according to the Wall Street Journal.