SCTE's 2002 Conference on Emerging Technology(6)
Wed, 08/31/2005 - 8:00pm
The Fairmont San Jose San Antonio, TX January 8 - 10, 2002 Show Daily Topics: Customer premise equipment | Deals & orders | Fiber optics | Headend equipment | High speed data equipment | ITV | Network management/ monitoring | Outside plant | People | Powering equipment | Services | Software/customer care products | Telephony | Testing Equipment | Tools | Training | Transmission/ distribution equipment Headend Equipment nCUBE and Adlink complete world's largest digital ad insertion project The culmination of a lengthy development and testing phase for digital ad insertion was reached when nCUBE Corp. completed a Digital Program Insertion (DPI) acceptance test with Adlink, the Los Angeles Interconnect. nCUBE's DPI product provides digital-into-digital advertising insertion that gives local and regional cable advertisers the ability to target digital subscribers. DPI also represents potential new revenue from interactive addressable advertising. The nCUBE/Adlink project is the world's first commercial deployment of DPI. nCUBE teamed up with Adlink and Terayon Communication Systems to deploy 12 DPI headends at AT&T Media Services in Los Angeles. Each headend has 40 digital networks serving in excess of 100,000 subscribers.