SCTE's 2002 Conference on Emerging Technology(6)

Wed, 08/31/2005 - 8:00pm
The Fairmont San Jose San Antonio, TX January 8 - 10, 2002 Show Daily Topics: Customer premise equipment |  Deals & orders |  Fiber optics |  Headend equipment |  High speed data equipment |  ITV |  Network management/ monitoring |  Outside plant |  People |  Powering equipment |  Services |  Software/customer care products |  Telephony |  Testing Equipment |  Tools |  Training |  Transmission/ distribution equipment Headend Equipment nCUBE and Adlink complete world's largest digital ad insertion project The culmination of a lengthy development and testing phase for digital ad insertion was reached when nCUBE Corp. completed a Digital Program Insertion (DPI) acceptance test with Adlink, the Los Angeles Interconnect.  nCUBE's DPI product provides digital-into-digital advertising insertion that gives local and regional cable advertisers the ability to target digital subscribers. DPI also represents potential new revenue from interactive addressable advertising. The nCUBE/Adlink project is the world's first commercial deployment of DPI. nCUBE teamed up with Adlink and Terayon Communication Systems to deploy 12 DPI headends at AT&T Media Services in Los Angeles. Each headend has 40 digital networks serving in excess of 100,000 subscribers.

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