Advanced Targeted Advertising
Teaching the old dog new on-demand tricks!
Archived Webcast, First Aired: Thursday, October 18, 2007
11:00 a.m. ET; 8:00 a.m. PT
FREE REGISTRATION
It’s not just about avails anymore. On the Web, advertisers can get much better visibility into who is seeing their ads and who is actually clicking on their ads. In the process they’re getting rapid feedback on which of their ads work best, and under what circumstances. Advertisers want that kind of effectiveness from their TV ads, and finally, service providers have the tools and techniques to make that happen.
Addressable advertising, interactive advertising, RFI (request for information), telescoping, and on demand advertising are all means for service providers to increase ad revenue from both local and national advertisers. New capabilities in ad splicers, video on demand servers and switched digital video can be combined with new dynamic ad decision engines to enable a powerful infrastructure for maximizing revenue while providing a better product for advertisers.
During this hour attendees will hear about...
• Infrastructure requirements and options
• How to build on success
• Realistic expectations for return on investment
MODERATOR: Brian Santo Editor, CED Magazine
PANELISTS:
• Fred Allegrezza, Strategy Development, Home and Networks Mobility, Motorola
• Steven Riedl, Principal Architect, Time Warner Cable
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