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Verizon study: Reliability, safety top reasons for landline phone retention
By Traci Patterson
CedMagazine.com - March 28, 2008

Eighty-three percent of respondents with landline phones intend to continue using their landline phones indefinitely, according to a new Verizon study conducted by KRC Research.

And of those 83 percent, 94 percent cited reliability and 91 percent cited safety as the key factors for retaining their landline service. Also, of those 83 percent who plan to keep their landline indefinitely, 74 percent own a cell phone.

The survey also found that 76 percent of landline phone users utilize their landline phone every day. Nearly half of the landline phone owners surveyed said they would feel unsafe if their home did not have a landline connection, Verizon said.

Reasons that those surveyed gave for sticking with their landline phones included: "My telephone line is my lifeline;" "That's the one I use the most, and it doesn't have to be recharged;" "It's most ready in case of an emergency;" "It gives me security that I can reach 911;" "When the electricity goes out I can still use the landline phone;" and "I can depend on it 24 hours a day, 365 days a year."

The survey revealed that women, senior citizens, middle-income earners ($50,000 to $75,000 annually) and those living outside of metropolitan areas are more likely to continue using their landline phones indefinitely, Verizon said.

Eighty-seven percent of females, versus 80 percent of males, plan to continue using their landline phone for the foreseeable future, whereas 90 percent of persons older than 65 said they will keep their landline phone forever, as opposed to 82 percent of those under the age of 65, Verizon said.

More Broadband Direct:

• TWC promotes executives Hayashi, Leddy 

• TWC announces several regional promotions 

• FCC's Martin asks Comcast for stop date regarding P2P issue 

• FCC gives HD carriage extension to Dish, DirecTV 

• AT&T set to launch mobile TV service in May


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