August 2008


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Samsung's See'N'Search technology brings Internet to TV screen
By Traci Patterson
CedMagazine.com - February 27, 2008

Samsung Electronics has introduced its See'N'Search technology, which allows users to directly pull up Internet information and media-related content onto the TV screen without the need for a PC, keyboard and/or special content programming.

The See'N'Search technology automatically suggests existing Internet media and information related to the programs that users are already watching, Samsung said.

"See'N'Search technology will revolutionize how consumers will see and use the Internet in the living room in the next few years," said Alan Messer, director of connected consumer technologies for Samsung's U.S. Research and Development Center. "By greatly minimizing the need to manually search for related content and special interactive content authoring, this technology enables consumers to directly watch or surf Internet content that is relevant to them."

In order to make recommendations that appeal to individual users, the system monitors the content of programs being watched, using natural language technologies to determine the topics that are being discussed.

See'N'Search information can also be transferred from the TV or set-top box (STB) to any connected devices in the living room, such as Wi-Fi-enabled phones, tablets or laptops.


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