Rentrak Corp. announced that 10 new content provider groups have signed up to use its OnDemand Essentials tracking and reporting tools.

Rentrak has signed multi-year deals with the following content providers: AMC, Gospel Music Channel, Independent Film Channel, Kabillion, Martha Stewart, New Frontier Media, RHI Entertainment, Sundance Channel, The Weather Channel and WE tv.

In addition to the new deals with the content provider groups, Rentrak said that several existing subscribers have added additional channels to their multi-year deals. NBCU has added Sci-Fi and USA, while MTV Networks has added MTV2, MTV Tr3s, VH1 Classics and Nick Español to its agreements.

With the addition of the new customers, Rentrak's reach now encompasses more than 90 content provider subscribers across all genres, with the company's on-demand data being used to make programming and advertising decisions for the cable, broadcast and on-demand industry.

By using Rentrak's OnDemand Essentials, content owners have access to reports such as performance by title, title audience sharing, weekly top titles and competitive performance by network category.

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