At TelcoTV, RGB Networks and BlackArrow are demonstrating RGB's Broadcast Network Processor (BNP) and BlackArrow’s ad-insertion system working together in real-time to take national, video-based ads and digitally overlay locally relevant video graphics and text.

The new digital overlay capability of RGB’s BNP is complemented by BlackArrow’s system, which manages and provides the real-time ad decision rules based on a selected ad type against the appropriate targeting criteria.

“Local advertising is a proven money-maker, and together with BlackArrow, we are showing telco carriers that they can expand this lucrative opportunity by dramatically reducing the time, cost and effort advertisers have traditionally endured to localize ads,” said Ramin Farassat, VP of product marketing for RGB. 

RGB is also showcasing its Modular Video Processor (MVP), which generates ad revenue for telcos by inserting local ads into their IPTV services.