Loading...
CED July 2010: Strategies for IP Video

Loading...


Loading...
Free eNewsletter Subscription
 

The Cable Show 2010 - Video Showcase

CED Home
E-newsletters
CED Broadband Direct Archive
Product Showcase Archive
Subscribe to CED

Tools
Webinars
Events Calendar
LiveFrom Cable-Tec EXPO 09
Show Daily Archive
Broadband White Papers
Job Search
Digital Library
CED Wallcharts

Loading...
White Papers

Topics
Broadband Business
Cable Telephony
Digital Future
Fiber Optics
HFC Architecture
Internet Services

Magazine
Current Issue
CED Wallcharts
WEB EXTRA
New Products
Archives
Digital Edition Sample
Subscribe to Print

Editorial
Contact CED
Contact the Editor
Editorial Staff
News Release Policy
Reprints
Submit Event for Online Calendar
Submit News Release

Advertising
Sales Contacts
2010 Editorial Calendar
2010 Media Kit
BPA Statement June 2009
List Rental
Ad Specifications

Our Partner Sites
ECN
Product Design & Development
Wireless Week

Quick Links
2010 Media Kit

Loading...

Loading...

Loading...




Nielsen: Average TV viewing going up
By Brian Santo
CedMagazine.com - July 08, 2008
Loading...

The average amount of time that Americans spend watching TV is going up, even as they spend more time on the Internet. And Americans under the age of 35 are also spending more time watching video on mobile devices, according to the latest figures from the Nielsen Co.

The average American now watches TV for 127 hours and 15 minutes per month, up 4 percent from last year, while also spending 9 percent more time using the Internet (26 hours and 26 minutes per month) than last year.

At the same time, a small but growing number of Internet and mobile phone users are watching video online (2 hours and 19 minutes per month), as well as using their cell phones to watch video (3 hours and 15 minutes per month).

Nielsen reports that as of May, more than 65 percent of U.S . homes received digital cable and satellite combined. These digital TV homes receive nearly 160 channels. In addition, 25 percent and 35 percent of U.S. homes have digital video recorders (DVRs) and video-on-demand (VOD), respectively.

“Commercial television is alive and well – growing 1 percent year-over-year despite the rapid adoption of other platforms,” said John Burbank, CMO for Nielsen. “Moreover, timeshifting represents less than 5 percent of total viewing.”

Additionally, 220 million Americans have Internet access at home and/or work, and 73 percent, or 162 million, went online in May. According to Nielsen, 119 million unique viewers viewed 7.5 billion video streams online in May alone. In addition, as of Q1 2008, 91 million Americans (36 percent of all mobile phone subscribers in the U.S.) owned a video-capable phone.

A full copy of Nielsen’s “Three Screen Report,” is available here.

More Broadband Direct:

• Comcast inks purchase agreement for Thomson's DTAs

• Nielsen: Average TV viewing going up

• ACA asks FCC for quiet period during digital transition

• For consumers, state video franchising is backfiring

• Report: Broadband telephony market to hit 28M subs by 2013

• RCN makes Levine 7th board member

• Avila-Marco, Morris join Juniper Networks

• Broadband Briefs for 7/08/08


Related Content
RGB Networks buys RipCode
Nielsen: Video usage increases across three screens
Americans watch yet more TV, Nielsen reports

Loading...

 



Sponsors
Loading...


Loading...

 


 


 


 

 

 




Loading...


Loading...


Loading...
Advantage Business Media
Use of this web site is subject to its Terms and Conditions of Use.
Copyright 2010 Advantage Business Media. View our Privacy Policy.