BendBroadband, the little operator that could, has installed DOCSIS 3.0 equipment and is about to make available several new speed tiers, the fastest at up to 60 Mbps.

The company will roll out its new higher-speed services starting in October to all residential and business customers within its footprint.

BendBroadband’s new 60 Mbps Platinum service will be available at $89.95 per month when bundled with the company’s TV or phone service . Upload speeds will be 2 Mbps. The bandwidth usage allowance for Platinum will be 150 GB per month, with a charge of $1.50/GB for exceeding the limit.

A new Gold tier will offer 25 Mbps and 1.5 Mbps upstream at $44.95 per month. This tier will have a 100 GB limit, with the same $1.50/GB charge for exceeding the limit.

In addition to the two new Premium tiers, BendBroadband has also announced that current customers subscribing to the company’s Silver level of service will receive a speed increase to 14 Mbps, and at no additional cost.

Business customers will also experience immediate benefits from wideband speeds with increased efficiency and productivity. Customers can opt for the new Business 25 Mbps or 60 Mbps plans, which include a full suite of features and support.

“The DOCSIS platform is the foundation for continued advancements for the cable industry. With channel bonding we will stay on the leading edge of Internet performance, with speeds well over 100 Mbps in future years. At launch, DOCSIS 3.0 will be deployed to 100 percent of BendBroadband’s central Oregon footprint,” said Frank Miller, the company’s chief technology officer.

“Who would of believed ten years ago that we would have these types of speeds available?” said Miller. “60 Mbps – that’s one fast puppy!”

That last bit is a reference to BendBroadband’s brand new logo:
 

“Why a dog?” said Amy Tykeson, BendBroadband’s president and CEO. “Just like people, brands are known by their character qualities. In surveying our customers, we found that the most significant contributors to customer satisfaction are reliable service, being responsive to their needs, and customers want to talk with someone they can trust who will solve their problem. Being likable doesn’t hurt, either. There is probably no symbol that better encapsulates the qualities we embrace than a loyal dog.”