Alticast announced today that David Housman has been named CEO for Alticast Americas.

Housman came over to Alticast from Vidiom, where he was senior vice president and general manager. In his new role, he will spearhead the company’s business efforts in North and South America and will have the specific mission of expanding Alticast’s tru2way efforts in the United States.

Jeff Bonin, vice president of business development and marketing of Alticast Americas, will continue to lead the company’s business development and marketing efforts and will report to Housman.

“David brings extensive expertise to Alticast, having worked in technical and corporate leadership roles at Charter Communications for more than 10 years,” Bonin said . “His experience at Charter and participation on numerous CableLabs committees brings a view of the U.S. cable market that Alticast deems essential to continued growth.”

Alticast has developed numerous interactive applications, including program guides, VOD, t-banking, t-shopping, games, widgets and government/public service applications. The company first deployed tru2way in 2005 with Korean operator CJ CableNet.

“Alticast understands that open, standard-based approaches like tru2way are the key driver for creating compelling iTV applications that drive consumer adoption and better experiences, which in turn create revenue for everyone in the value chain – from cable operators to device makers to application developers to content producers,” Housman said. “Looking ahead, tru2way technology is set to become, for the cable and consumer electronics industries, the best story of 2009 and beyond – and it will only get better as more households begin converting to tru2way-enabled TVs and set-top boxes.”