Responding to the Competitive HD Threat:
How Cable Can Add More HD to Its Arsenal
Archived Webcast Originally Aired: February 7, 2008
11:00 a.m. ET; 8:00 a.m. PT
View Webcast - On-Demand
DirecTV advertises over 85 national HD channels while Verizon expects to offer 150 HD channels and over 1,000 HD-VOD titles by the end of 2008. At a time when cable is struggling to create more bandwidth, demand for high-bandwidth HD content is exploding.
Three common ways to distribute HD to the consumer are broadcast, switched digital video (SDV), and HD video-ondemand (VOD). Increasing broadcast multiplexes from two HD channels/256 QAM channel to 3:1 or more is the quickest and least complex method. However, content selection and video quality standards need to be carefully considered.
SDV has been considered a panacea for all bandwidth problems but HD viewing patterns are not fully understood--especially with content still being developed and bandwidth per channel still a concern. With limited HD content available, video-on-demand provides the consumer the best chance of finding compelling material; however, HD-VOD presents its own set of unique requirements.
During this free, live 60 minute Webcast . . .
• Industry experts will discuss in more detail the pros and cons of each method as they relate to cable operators' HD strategies.
MODERATOR: Mike Robuck Senior Editor, CED MagazinePANELISTS:
• Keith Rothschild, Sr. Manager, Cable Solutions and Strategy, Harmonic
• Pragash Pillai, Vice President of Strategic Engineering for Bresnan Communications
• Dave Bartolone, Vice President of Technology, TVN Entertainment
• Gerry Kaufhold, Principal Analyst, In-Stat
SPONSORED BY:
HARMONICView Webcast - CLICK HERE
Be looking for our Feb. 28 Webcast sponsored by Harmonic: Any Content to any device: Building networks for Web, broadcast and on-demand video.
