• BlackArrow debuts new tools for VOD ad placements
By Mike Robuck
BlackArrow announced a new toolset that helps content providers and distributors define and manage ad avails in and around video content.
The new toolset, which is called AdMaps, manages ad-placement opportunities for programming delivered over broadband and SCTE 130-5-compliant VOD environments.
BlackArrow said that AdMaps provides a time-saving workflow to create new advertising inventory, integrate new ad formats and update ad-sales models quickly . AdMaps works without changes to the existing infrastructure or media code player.
• Exfo intros IPv6 testing capabilities for test modules
By Traci Patterson
Exfo Electro-Optical Engineering Inc. has introduced IPv6 (Internet Protocol version 6) testing capabilities for its field-portable FTB-8510B (up to 1 Gbps) and FTB-8510G (up to 10 Gbps), as well as for its laboratory IQS-8510B and IQS-8510G Packet Blazer series of test modules.
IPv6 is expected to drive new Internet applications and much larger deployments through significant improvements over IPv4.
The FTB-8510B and FTB-8510G test modules, housed inside the FTB-200 Compact Platform for field-testing applications and FTB-400 Universal Test System for advanced tasks in central offices, now support a complete test suite for deploying, maintaining and troubleshooting IPv6 services, the company said. And the IQS-8510B and IQS-8510G, hosted inside the IQS-500 and IQS-600 Integrated Qualification System, are designed for manufacturing floor and laboratory environments.
More Broadband Direct:
• Dissatisfied Martin threatens fines for cable
• CableLabs hosts 15 companies for addressable ad interoperability event
• Verizon beefs up HD lineup in Philly
• ComCorp files complaint back at Baja Broadband
• New initiative on 100 GbE R&D
• JDSU buys optical/GigE test specialist
• Reports: Global broadband subs exceed 400M; exaflood increasing
• Yahoo's fate riding on Yang's successor as CEO
• Broadband Briefs for 11/19/08