AT&T announced that, in May, it will launch Mobile TV with FLO TV technology, MediaFLO's mobile TV service featuring high-quality live programming.

The mobile TV service will launch on two new handsets: the LG Vu and the Samsung Access. AT&T Mobile TV will also feature two exclusive channels that will be announced soon, the company said.

AT&T Mobile TV will deliver full-length TV content and sporting events, including programming from CBS Mobile, Comedy Central, ESPN Mobile TV, FOX Mobile, MTV, NBC 2GO, NBC News2Go and Nickelodeon.

More details on AT&T's soon-to-be-launched mobile TV service from MediaFLO will be available soon, the company said.

Simultaneously, AT&T's competitor Verizon Wireless announced that MTV Tr3s and ESPN Radio are coming to its V CAST Mobile TV service, and that its year-old mobile TV service is now available in more than 50 markets, including Atlanta, Chicago, Las Vegas, Los Angeles, New York, Philadelphia and Washington, D.C.

V CAST Mobile TV, which also utilizes MediaFLO's FLO TV service, offers more than 150 broadcast-quality programs. The service features full-length shows and other programming from CBS Mobile, ESPN Mobile TV, FOX Mobile, NBC 2GO and NBC News2GO, as well as from MTV Networks' Comedy Central, MTV and Nickelodeon.

More Broadband Direct:

• TWC promotes executives Hayashi, Leddy 

• TWC announces several regional promotions 

• FCC's Martin asks Comcast for stop date regarding P2P issue 

• FCC gives HD carriage extension to Dish, DirecTV

• Verizon study: reliability, safety top reasons for landline phone retention