The company links advertising with retail sales by integrating data from Nielsen with shopper data from over 70M households. With access to FourthWall Media’s TV viewing data, NCS is expanding the size of its dataset. FourthWall gathers data on 1.4M households.
There really aren’t enough advertisers with enough different targeted ads, which means some viewers often see the same ad over and over. BlackArrow has addressed the issue by adding support for audience-based frequency capping in its Advanced Advertising System.
Time Warner Cable will be serving up free Wi-Fi access at next month’s U.S. Open Tennis Championships in New York City. The nation’s second-largest cable operator said the Wi-Fi deployment at the U.S. Open was its largest public venue installation to date with 235 access points.
Add Cincinnati Bell to the growing list of services providers that are preparing to offer a 1-Gigabit service to their subscribers. Cincinnati Bell President and CEO Ted Torbeck announced that his company would start offering a fiber-based 1 Gbps tier to its residential subscribers on Sept. 8.
Google's IPO, a decade ago this week, launched the company on a trajectory that continues to reshape its business and much of the world in its orbit. And CEO Larry Page is determined to push even further. Although Page has been taking risks since he co-founded Google with Sergey Brin 1998, the stakes probably wouldn't be as high if not for the company's pivotal IPO on Aug. 19, 2004.
While consumers don't need multiple devices for basic streaming services, some advanced features in Amazon's Fire TV require a Kindle Fire tablet or a Fire phone, while some Apple TV features work only with iPhones, iPads and Mac computers. Here's a closer look at how the Apple TV and the Fire TV work with other gadgets from Apple and Amazon.
AT&T’s U-verse build-out appears to be on at least temporary hold, leaving about 5 million homes passed still waiting for an upgrade. DSL Reports said it has confirmed the build-out is stalled – it calculates at about 28.2 million homes, on the way to 32.9 million.
Canby Telecom is deploying Adtran’s fiber-to-the-home (FTTH) portfolio, including the vendor’s multiservice access node, the Total Access 5004. Versions of that system can be used to converge POTS, ADSL2+, VDSL2, GPON and other networking technologies.
Telstra is buying optical transport equipment and services from Ericsson, combined with Ciena packet-optical platforms. Telstra’s near term goal is to increase network capacity, but it is also planning to migrate to SDN and network functions virtualization (NFV).
Former Vice President Al Gore is suing Al Jazeera America, saying the news network is withholding tens of millions of dollars that it owes for buying Current TV from him and other shareholders for $500 million last year. David Boies, Gore's attorney, said in a statement that Al Jazeera America "wants to give itself a discount on the purchase price that was agreed to nearly two years ago."
Thanks to a surge in spending by Internet content providers in North America, optical spending surged an estimated $40 million in the second quarter of this year. According to a recent report by Infonetics Research, Internet content providers, such as Google, helped generate a wave of spending that benefited Adva, BTI and Infinera.
WikiLeaks founder Julian Assange sowed confusion Monday with an announcement that appeared to indicate he was leaving his embassy bolt hole, but his spokesman later clarified that that would not happen unless the impasse over his extradition were resolved. Assange made the comments during a press conference at the Ecuadorean Embassy in London.
Facebook already offers targeting, delivery and conversion measurement across devices. With the company's new cross-device report, Facebook said that advertisers will now able to view the devices on which people see ads and the devices on which conversions subsequently occur.
Samsung Electronics has purchased SmartThings, a start-up that makes a residential hub for connecting smart home appliances, along with small line of such products. Neither company revealed a purchase price. Several media outlets put the tag at about $200 million.
The second quarter proved to be a milestone of sorts for the top cable operators across the nation. For the first time, the number of broadband subscribers exceeded the number of video subscribers among the largest cable operators in the nation, according to a report by Leichtman Research Group.