Targeted advertising? Consider recommendation engines. No matter how sophisticated your slice-and-dice process, there are only so many things to recommend, and ultimately you’re left with 50 paths to “Surf Nazis Must Die.” The process works, but only to a point.
Whether workers are customer-facing or in behind-the-scenes operational capacities, our programs are intended to provide the education that will make them well-versed in technology and savvy about the industry in which they work. Operators are seeing the value.
Failure stings engineers and technologists a lot less than other folks. That’s because we experience it as part of our work and we expect it in at least small measures. Non-technical folks are devastated by failure; they don’t know how to handle it. Technical folks aren’t happy about failure, but see it as a learning opportunity.
The emerging picture of ATSC 3.0 resembles a combination of ATSC 2.0 and DVB-T2, and if that's the case, U.S. broadcasting is looking at a significant chicken-and-egg problem. Consumers will have to buy new TVs, and broadcasters will have to switch to a new broadcasting system, but nobody will make a move unless someone else goes first.
The MSO has installed Invidi’s Advatar addressable advertising platform to accomplish geo-specific content delivery. Capital Networks is managing the ad insertion operation for the Advatar system. The ads are customized for Cogeco subscribers viewing programming from TV station CHCH on Cogeco's system.
Cable companies all over the world are clearly encouraging the cable equipment vendors to expand to global scale, which should have a salubrious effect on equipment costs. Prior to the development of the RDK, cable companies in Asia, Europe, and The Americas agreed to give up regional differences in DOCSIS in favor of the single approach represented by DOCSIS 3.1.
As expected, Charter Communications fired off another salvo this morning as it prepares for its proxy fight for Time Warner Cable by announcing a full slate of 13 nominees to Time Warner Cable’s board of directors. Included on the list of nominees were former Adelphia and Charter CTO Marwan Fawaz, and former Time Warner Cable engineering whiz Jim Chiddix.
Since Jan. 13, El Segundo, Calif.-based DirecTV has replaced The Weather Channel with WeatherNation TV in a dispute over fees. The move is angering customers, who say WeatherNation is a poor substitute that offers rote seven-day forecasts without the in-depth analysis.
Time Warner Cable has agreed to carry San Diego Padres games on Fox Sports San Diego, ending a two-year stalemate that affected 22 percent of the county. Both companies said Monday that Time Warner Cable will begin offering Fox Sports San Diego on March 30, when the Padres open their season with a home game against the rival Los Angeles Dodgers.
Officials have pointed to the competitive wireless industry that emerges since the FCC in 2011 blocked AT&T’s $39 billion bid to acquire T-Mobile. T-Mobile came away from that dashed deal with a big breakup fee that it put into expanding its network. Regulatory officials have repeatedly spoken about the need for four competitors in the U.S. wireless market.
Front Porch Digital can now offer its customers a complete, hosted multiscreen video-publishing solution in the cloud. LYNX customers will be able to use mpx to upload, manage, and distribute videos to their own websites, third-party sites, smartphones, tablets, and more.
DirecTV has added more features, including “Local Weather Now,” to its WeatherNation channel. DirecTV turned to Denver-based WeatherNation last month after it couldn’t reach a retransmission agreement with The Weather Channel.
This morning Nielsen announced the launch of its Local Buyer Reach service, which links local TV stations’ viewing information with actual consumer transactions. The service works across more than 40 buyer categories, including automotive, retail shopping, quick-service restaurants, and grocery stores.
Television still remains central to media consumption, the study found, despite the increase in time-shifted viewing and streaming video through a computer or smartphone. In the past year, time-shifting of television content grew by almost two hours, averaging 13 hours per month, the study found.
CenturyLink took the wraps off of a symmetrical, 1 gigabit-per-second tier for multi-tenant unit (MTU) office buildings in the Salt Lake City area. While CenturyLink launched a 1gig service for business and residential customers in Las Vegas last year, as well as a pilot in Omaha, Neb., the Salt Lake City deployment marked the first time it has gone directly to MTUs with its 1 gigabit service.